Clarifying direction in complex situations
Organizations often face moments where the problem is not a lack of data or ideas, but a lack of clarity about what is actually happening and what matters most. Field & Frame’s strategy practice works at this point—before solutions, plans, or execution.
We help leadership teams make sense of complexity, frame situations accurately, and define direction that is coherent, credible, and actionable.
What We Offer
Our strategy work focuses on sense-making and framing, rather than prescribing generic solutions. We engage deeply with context, systems, and organizational realities to surface what is essential.
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We help organizations interpret situations where signals are unclear and perspectives are fragmented.
The work brings coherence to complexity, enabling informed judgment rather than reactive decision-making. -
We examine how problems are currently understood—and what that framing makes visible or invisible.
Reframing shifts the quality of decisions by clarifying what is truly at stake. -
We support organizations in articulating where they choose to compete and why.
Clear positioning aligns ambition, capability, and context into a coherent strategic intent. -
We structure complex choices by clarifying options, trade-offs, and consequences.
This enables leaders to make decisions deliberately, with an understanding of both risk and implication.
Our Process
Inquiry
We begin by engaging with the situation in its full complexity—organizational, cultural, market, and systemic.
Our investigation may draw on interviews, workshops, data analysis, and research, applied as needed to illuminate the context.
Framing
We surface assumptions, tensions, and structural constraints that shape the situation.
Careful framing clarifies what matters, what does not, and where leadership attention should be directed.
Deliberation
Through analysis, dialogue, and structured reflection, we examine options, trade-offs, and potential consequences.
Methods and data support, but never replace, the judgment required under uncertainty.
Alignment
We work with leadership teams to establish a shared frame of reference.
The outcome is clarity that enables coherent decisions, coordinated action, and confidence in moving forward.
Past Project
Visual Art India Project
A bold reimagining of a timeless brand.
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